Privacy Policy

This page describes what TrueSaath Matrimony and TrueSaath Dating actually do with your data, in plain language, grounded in the real features below rather than generic template text. It is written by the people who built the product, not by a lawyer, and has not yet had a formal legal review — treat it as an accurate description of current behaviour, not as a finished legal instrument.

What we collect

Account details (name, email, phone), the profile you write (career, education, family background, community, lifestyle, future plans), photos you upload, birth details only if you choose to add them for kundli matching, messages you send on the platform, and basic usage signals (login times, device token if you enable push). We do not buy data about you from anyone else.

What it's used for

Computing your compatibility scores, running the optional Guna Milan and psychometric comparisons, showing your profile to people whose visibility settings and non-negotiables you actually pass, and detecting scam language in messages before it reaches you. Nothing here trains a model that is shared outside this platform.

How we count visits

We measure our own traffic ourselves. There is no Google Analytics, no third-party analytics script, and no advertising cookie anywhere on this site — nobody outside TrueSaath receives a record of the pages you read here.

• Two random identifiers are stored in your browser. One lasts until you close the tab and is how we count a single visit. The other stays on your device so we can tell a returning visitor from a new one. Neither contains your name, email or anything about you — they are random strings, kept on our own servers, and never joined to anything except traffic figures. Clearing this site's data in your browser removes them both, and a new one is issued on your next visit.
• Each page view records the page address, the site that linked you here, your browser, device type and screen width, and your IP address. We keep the IP address because on a matrimonial platform it is often the only thread linking a set of fake accounts, and it has to still be there months later if a fraud report or a payment dispute has to be answered. It is visible only to our own administrators.
• We work out which country you are in from your browser's timezone setting — not by sending your IP address to a geolocation company. We do not record your city, and we never record your precise location.
• If you arrive from one of our ads, the campaign tags on that link are recorded so we can tell which advertising is worth paying for.

What we share, and what we never do

• Your phone number is shown to another member only after both of you have separately chosen to share it — see Contact exchange in any match. Neither payment nor a request unlocks it on its own.
• A family circle link shows first name, age, profession and a compatibility score — never a photo, phone number or email, and it can be revoked at any time by the member who created it.
• We do not sell profile data, message content or contact details to advertisers or any third party.

Your rights

From Settings you can export a complete machine-readable copy of everything we hold on you, or permanently delete your account. Deletion removes your profile, photos and messages; it does not remove messages you sent that another member's account retains a copy of, for the same reason a text message can't be unsent from someone else's phone. Consent for each data-processing purpose is tracked and can be withdrawn where the feature allows it.

Retention

We keep your data for as long as your account is active, plus a short window after deletion to prevent abuse (recreating a banned account, for instance). Safety reports and moderation records are kept longer, as most platforms with a trust and safety function do.

Service providers who touch your data

A few things are done by specialist providers rather than by us directly, each seeing only what its job needs: our payment gateway (Razorpay) processes card and UPI details — we never see or store your full card number; our email provider delivers the emails the platform sends you; and the optional AI features (compatibility explanations, the conversation coach, Practice a date) send the relevant text to an AI provider (OpenAI) to generate their responses — under terms that do not permit training on it. None of these providers may use your data for their own purposes.

Advertising measurement

When we are running advertising, our website loads a measurement tool from Meta (Facebook and Instagram), known as the Meta Pixel. It tells Meta which pages of our site you viewed and whether you created an account, so that we can tell which adverts actually bring people to TrueSaath rather than paying for clicks that go nowhere.

Meta is different from the providers above, and we would rather say so than bury it. The providers listed above work only for us. Meta uses what it collects for its own advertising business as well. We do not send Meta your name, your email address, your photos or anything from your profile — only that a visit or a signup happened, and which of the two apps it was for. You can limit this in your browser's privacy settings and in your Meta ad preferences, and blocking it does not affect anything on TrueSaath.

This runs only while we are actively advertising. When we are not, no Meta code is loaded by our site at all.

Under 18

Both apps are for adults only. We do not knowingly hold data on anyone under 18, and an account found to belong to a minor is deleted.

If something goes wrong

If a breach ever affects your personal data, we will tell you what happened, what of yours was involved and what we are doing about it, and notify the authorities the DPDP Act requires — plainly and promptly, not buried in a settings page.

Grievance officer

Under the Digital Personal Data Protection Act 2023, the grievance officer can be reached at care@truesaath.com. Complaints are acknowledged within 24 hours and resolved within 15 days. It is the same address as everything else on this page rather than a separate legal desk, so a privacy request is read by someone who can actually action it instead of being forwarded on.